The main global trends in innovation and technology. Eco-technologies

Globalization and population growth determine the direction of development in the global technology sector. According to Thomas Friedman, who wrote the book "The world is flat", the middle classes that appeared in groups of developing countries, such as the BRICS or "Asian tigers", want and have the opportunity to create a lifestyle by standards no worse than in the most developed world. Not the least role in this was played by the media, which told all the inhabitants of the planet how they live in other countries and indicated their own position in the economic hierarchy of the planet.

The spread of computer technology and Internet capabilities has reached a level of no return. The natural desire of people to live in the most clean and eco-friendly area, city, country and world has a sensitive impact on the direction of global innovation development. The world's poorest citizens are constantly fighting for access to clean fresh water, electricity, light, and health care. With a fairly high level of social development, the middle classes in developing countries have the opportunity to use high-tech products and modern services and are moving towards what Friedman called "Flat world" in the book. Thus, it turns out that the demand for environmental friendliness and cleanliness is the most natural demand in the world.

Globally, eco-technologies began to interest researchers and people with money in the early 1990s. Today, the stage of development of eco-technologies goes through the following stages: reducing the price and cost of "clean technologies", most of all, the reduction in the cost of 1 kilowatt extracted from alternative energy sources, and the growing understanding that most of it is consumed during transportation and receipt of energy.

Today, clean technologies is the third largest sector in which money is invested. They take pride of place, immediately following the giants of venture capital investments-IT and Biomedicine. Many countries support this trend and provide all possible assistance in the development of eco-technologies at the state level. This often allows eco-startups to receive money from private venture funds under a simplified scheme.

The growth of investments in the field of eco over the past decade has occurred for the following reasons:

Exponentially growing demand for energy, followed by an increase in prices for its production, and the anxiety of private businesses and States about their energy security.
The high rate of growth in the standard of living in emerging economies (extensive development of production, etc.) is often the basis of serious environmental problems. The level of concern of the world community about these issues is constantly growing.
Increase the number and work on national and planetary regulations that are created to regulate emissions of carbon monoxide, carbon dioxide and other harmful substances. Countries and regions will still have to regulate these emissions – we live on the same planet. Experts believe that this is a matter of time, just like building a planetary emissions trading market.
The cost of technology remains the main obstacle to the introduction of eco-technologies and their development. Investments over the past decade are gradually starting to pay off, and new working eco-technologies are becoming really competitive.
Some investors Express regret, since many investments were not accompanied by a proportional increase in profits and dividends. The reason for this was that most investors underestimated the amount of time it takes to create technological solutions that can compete with existing solutions.

The most obvious example here, perhaps, is the situation in the solar energy sector: companies in this sector are still struggling for the cost of a kilowatt of energy with classical sources . At the same time, many companies are oversaturated with investments – this complicates the problem – people stop trusting innovative approaches. Technological solutions applied to batteries – the eco-technology sector, which is one of the most saturated with investment investments today-showed growth and improvement in battery performance, but there were no revolutionary discoveries. Many sectors of eco-technologies are only now becoming really attractive for investment, and previous investments were actually premature, but if people had not made them earlier, the current level may well have been unattainable today at a low start.

This precarious situation in some areas of eco-technology has led to a situation where the cost of many companies has been underestimated, especially at the initial stages. There is an expert opinion that many startups that received significant investments at the time, but did not use them for their intended purpose, in other words, overexposed funds, can now enter the market with much higher technologies in their Arsenal. The probability that they will be successful today is very high. These companies are mainly engaged in energy efficiency, water treatment and desalination, energy storage, biofuel companies, and some companies engaged in the development of alternative energy sources.

The directions of modern development and its trends set a very high growth potential for the innovative sphere of eco-technologies, but it is worth noting that this part of the world economy is still at an early stage of development.